Brand Guidelines
Our visual identity is built on the mathematical elegance of the Fibonacci sequence, reflecting our systematic approach to drug development.
Logo
Our logo consists of 13 dots (a Fibonacci number) arranged in a golden spiral pattern using the golden angle of 137.508°. Each dot increases slightly in size based on its distance from the center.
Icon Only (SVG)
Full Logo with Tagline (SVG)
Color Palette
Click any color to copy its hex code. Our palette balances the vibrant bio-green accent with sophisticated neutral tones.
Bio Green
Primary brand accent
--color-bio-greenBio Amber
Secondary accent
--color-bio-amberBio Purple
Code syntax & data visualization
purple-400Bio Slate
Neutral tone
--color-bio-slatePaper
Light background
--color-paperCharcoal
Dark background
--color-charcoalForeground Dark
Primary text (light mode)
--foregroundForeground Light
Primary text (dark mode)
--foregroundTypography
We use three carefully selected typefaces to create visual hierarchy and convey our brand personality.
Playfair Display
--font-serifThe quick brown fox jumps over the lazy dog.
Used for headlines and emphasis
Inter
--font-sansThe quick brown fox jumps over the lazy dog.
Used for body text and UI elements
JetBrains Mono
--font-monoThe quick brown fox jumps over the lazy dog.
Used for code and technical content
Usage Guidelines
- ✓Use the dark logo on light backgrounds and the light/white logo on dark backgrounds
- ✓Maintain adequate clear space around the logo (minimum: logo height × 0.5)
- ✓Bio Green should be used sparingly as an accent, not as a primary background color
- ✓Playfair Display is reserved for headlines; never use it for body text
Absolutely Non-Negotiable Guidelines
The following rules have been established by our legal and brand integrity teams after extensive deliberation. Violations will be noted.
- ✓Earl must always be depicted with a deeply thoughtful expression, reminiscent of Rodin's The Thinker
- ✓Green M&Ms must be separated but never discarded; they remain the property of the original owner
- ✓Fibonacci sequences shall always be depicted starting 1, 1, 2, 3, 5... and never 1, 2, 3, 5...
- ✓Cologne and perfume are best enjoyed sparingly; only a light spritz to the inside of the wrists is necessary
- ✓It's best to stop reading a webpage when it stops being useful, not when it runs out of text